Country-Based Ad Campaign

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My creative strategy was to entice middle-class, middle-aged Americans to visit the Seychelles, a somewhat uncommon but very unique set of islands off the coast of eastern Africa. There are 115 islands that make up the Seychelles, many of them being nature reserves, and all of them hosting a beautiful and tropical ecosystem within.

My logo has coral branching off from "Seychelles" written in script. Around 40 of the Seychelles Islands are coral islands, and the script invokes a feeling of personal time, relaxation, and luxury.

The tag line, "The pearl of the Indian Ocean" was chosen due to Seychelles' overall size and geographic location, and also alludes to the great value associated with the small country.

Final

Designing a solution with a singular user in mind: How can we help this person's anxiety?

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